Lessons in Choosing Domain Names

For the average internet user, it's not difficult to choose a URL or domain name. Heck if I can be creative enough to think of good blog name, anyone can do it.

The great thing about my job is that I get to look at about 20 new websites per day, ranging from large Blue Chips through to start-up companies. Pandora for instance is a superb site that is quickly becoming bookmarked in the online community.

So I thought I'd share with you some sites with deplorable domain names. If Whoopee Goldberg married a chap called Tim Cushion, do you think she'd keep her maiden name? I'd put my house on it.

So here's a small collection to convey just how simple domain names could be construed as something completely different...

www.expertsexchange.com
That's right. Experts Exchange is a knowledge base where programmers
can exchange advice and views, not for those looking for a different direction in life.

www.whorepresents.com

This is a database for agencies to the rich and famous, not a specialist Christmas shopping site.

www.penisland.net
Looking for a pen? Look no further than Pen Island....

www.powergenitalia.com
There is the Italian power company. Bodybuilders need not get excited by this site.

I think it's safe to say be careful what you choose as your domain name. And from a search engine perspective, you don't want to found under a unexpected keyword....

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