|PEO Model - should Loaned Media be part of the mix?|
Owned Media is essentially something you control as a person or as a brand. I would argue that much of Owned Media is actually Loaned Media. Most blogs are powered by Blogger or Wordpress. If either of those platforms makes a significant change or ceases to exist, your blog will be affected. Thus, you don't control it. Same with Facebook or Twitter or other 'Owned Media' platforms.
|Loaned Media - the new model?|