Creativity

I like to think I'm a creative person. This quote was shared with me a few weeks ago by someone who also believes I have creative blood. It's a big picture thing, and it certainly struck a chord with me, so I thought I'd share it with you :).

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people. Unfortunately, that's too rare a commodity. A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have." ~ Steve Jobs

2 comments:

  1. Yes. I like this. I've watched a series of video interviews lately by Kevin Rose. He's interviewed lots of people who have start ups and become successful e.g. Kevin Systrom, Dennis Crowley, etc and Chris Sacca (my favourite cowboy shirt wearing investor). Anyway they were discussing how they'd always try to hire someone who's had experiences in life. Kevin said he'd always take someone who'd been a barista in a coffee shop because they know what it's like to clean the machine our day in day out, working long hours for not so good pay. Really interesting listening to them talk. You should try watch them if you can (or are interested).
    Liking this blog btw Mr Heyes :)

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